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中国动画在产业化的道路上,面对纷杂呈陈的市场变化,如何进一步提高发展力、竞争力和影响力,如何提升动画生产的原创力,如何建立成熟的动画产业链,都是中国动画面临的实实在在的问题。动画产业化的背景下,动画类型化是一个无法绕开的问题。因为类型是大众文化中最具生产力的一种创作模式,任何文化在市场化过程中,只有解决了如何商业化、规模化的问题,才有可能谈产业化。动画作为一种重要的大众文化产品,应该明确其目标观众,根据观众的兴趣和需求来定位其创作方向,这就是类型动画存在的必要性。发展类型动画就
On the road of industrialization, how to improve the originality of animation production and how to establish a mature animation industry chain are all aspects of how to further enhance development, competitiveness and influence in the process of industrialization. Face real problems. Animation industrialization background, animation type is a problem that can not be bypassed. Because genre is the most productive mode of creation in mass culture, it is possible to talk about the industrialization of any culture in the process of marketization only if it solves the problem of how to commercialize and scale it. As an important mass culture product, animations should clearly define their target audience and locate their creative direction according to their interests and needs. This is the necessity of type animation. Development type animation on