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从1971年西雅图的一间小咖啡屋发展至今成为国际最著名的咖啡连锁店品牌,Starbucks Coffee的成长可称得上一个奇迹。星巴克的咖啡经济的确令人心动。拥有25年历史、全球连锁店达4000多家的星巴克,1992年在美国上市,如今,股票价值早已超过当初的10倍以上。咖啡王国传奇的造就非一朝一夕之功,它源于其长期以来对人文特质与品质的坚持:采购全球最好的优质高原咖啡豆以提供消费者最佳的咖啡产品,有
From the development of a small coffee shop in Seattle in 1971 to the most famous international coffee chain brand, Starbucks Coffee’s growth can be regarded as a miracle. Starbucks coffee economy is indeed exciting. With a 25-year history and more than 4,000 global chain stores, Starbucks was listed in the United States in 1992 and is now more than 10 times the stock value. The legendary creation of the Kingdom of Coffee is not a success for a long time, but it stems from its persistence on the humanistic qualities and qualities for a long time: procuring the best premium plateau coffee beans in the world to provide consumers the best coffee products,