逆水行舟——广州报业之竞争回顾

• 作 者: 周燕群 幸培瑜
• 出 处: 中国记者
• 发表日期: 2004年11期
• 关键词: 报业集团 中国报业市场 《广州日报》 省级党报 《羊城晚报》 集团化发展 《南方日报》 南方日报 一段段 发行网络

广州,中国改革开放的前沿,也是中国报业市场化变革的前沿。在这个领风气之先的城市中,省级党报的创新与实践、老牌晚报的辉煌与中兴、市委机关报的市场化开拓、新兴都市报的繁荣与兴盛、走全国路线的成功纸媒以及专业化媒体的细分与深耕……广州报人写就了一段段领跑中国报业的传奇故事。 如今,广州是我国拥有报业集团最多的城市,三大报业集团探索出了三种各具特色的集团化发展之路。在这个区域报业市场中,相关的竞争策略与发展模式一直都是焦点。

Guangzhou, the frontier of China’s reform and opening up, is also the forefront of the marketization of China’s newspaper industry. Among the cities leading the trend, the innovation and practice of the provincial party newspaper, the glory of the old Evening Paper and the resurgence of Zaixing Evening News, the market liberalization of the Municipal Party Committee’s newspaper, the prosperity and flourishing of the Xinxing Metropolitan Newspaper, the successful paper media and specialization of the national route Subdivision and deepening of the media ... ... Guangzhou reporter wrote a section of China’s leading newspaper story. Today, Guangzhou is the city that owns the largest group of newspaper companies in China. The three major newspaper groups have explored three distinctive clusters of development. In the newspaper market in this region, the relevant competitive strategies and development models have always been the focus.