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流行趋势在服装设计中有着引领的作用，它是服装款式设计的核心。服装作为社会物质文明的一种产物，其变化直接和社会文明发展联系在一起，流行趋势是时尚的风向标，它能够引领和决定消费者的审美倾向。服装设计如果不以流行趋势作为前提，设计出的产品很难在同阶段被消费者认可，导致丧失市场竞争力。流行趋势的重要性显而易见，如能运用得当，必然会使服装企业增强市场竞争力。“,”Popular trend plays a guiding role in the in the clothing design, it is the core of the design, clothing as a product of social material civilization, the change and social civilization development directly relates in together, the trend is the vane of fashion, it is able to lead and decided the aesthetic tendency of consumers. Costume design if not popular trend as the premise, the product of the design can not be recognized by consumers, with phase lead to loss of market competitiveness. The importance of the popular trend is obvious, such as to the use of properly, for the clothing enterprises must increase market competitiveness.