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现金流对于企业,如同血液对于人体,企业缺乏现金,就难免会出现偿债危机,最终走向倒闭。2001年安然公司的垮台标志着以利润为中心的财务管理模式正在走向解体,现金流量作为企业价值的驱动因素,以其超越利润指标的优势开始受到人们的普遍关注,并逐渐成为衡量企业盈利能力和未来成长性的主要标准。文章结合我国医药商业企业经营活动现金流状况,通过对经营活动的分析,查找影响经营活动现金流的关键驱动因素,构建调节模型,并对模型的应用提出相关建议。
As for the cash flow to the enterprise, like the blood to the human body, the enterprise lacks the cash and inevitably will appear the debt repayment crisis, finally will go bankrupt. The downfall of Enron in 2001 indicates that the profit-centered financial management model is moving towards disintegration. As a driving force of enterprise value, cash flow has begun to attract widespread attention due to its advantages over profit targets and has gradually become a measure of the profitability of enterprises And the main criteria for future growth. Based on the analysis of cash flow in the operating activities of pharmaceutical commercial enterprises in our country, the article finds out the key driving factors that influence the cash flow of operating activities through the analysis of the operating activities, constructs the adjustment model and puts forward some suggestions on the application of the model.