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近年来,香港啤酒市场销售额增加颇快。罐装啤酒和罐装汽水价格相仿。香港消费者多数认为啤酒比汽水和其他饮料对人体有益,故饮客日益增加。 香港啤酒市场畅销品种有生力、青岛、嘉士伯、兰带、黄金美力等十余种。排在前三位的是生力、青岛和嘉士伯。 港产生力啤酒几乎占全港销售量的半数。这是因为生力啤酒除了品质好又新鲜外还有其他几种优势:如运输迅捷、货源充足、价格有竞争力。此外生力啤酒罐装多样化还有生啤供应等。
In recent years, Hong Kong beer market sales have increased rapidly. Canned beer and canned soda prices are similar in price. Most consumers in Hong Kong believe that beer is more beneficial to the human body than soda and other beverages, so the number of drinkers is increasing. The best-selling varieties in Hong Kong’s beer market include more than ten kinds of products such as Qingdao, Carlsberg, Blue Belt and Golden Meili. The top three are Shengli, Qingdao and Carlsberg. Hong Kong’s beer production accounted for almost half of Hong Kong’s total sales. This is because Shengli Beer has several advantages in addition to its good quality and freshness: such as rapid transportation, adequate supply, and competitive prices. In addition, Shengli Beer can diversify its canning supplies, including the supply of draft beer.