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在当今社会,为了成功,你必须把推出的产品或服务都打造成一次内容丰富、引人注目的体验,并指导员工去表演这种体验,因为在新兴的体验式经济模式下,工作就是演出。这不是一种比喻,而是一种经济模式。空中乘务员和宾馆服务员的日常工作就是舞台演出,即引导客人去往最近出口或房间;零售商店工作人员的舞台演出就是每天整理货架上的商品;做产品展示也是一种演出;银行出纳员、保险代理人、房地产经纪人为客户解释各项条款也是一种舞台演出。但是,如果这些人员知道他们的工作就是舞台演出并能有相应的表演,那么他们的工作成效将会有多大的不同?迪斯尼公司就认识到了这一点,其员工都被称
In today’s society, to be successful, you must make the launch of a product or service a rich, compelling experience and guide employees to perform that experience, as work is performed in the emerging experiential economy . This is not a metaphor, but an economic model. The daily work of flight attendants and hotel attendants is a stage show that guides guests to the nearest exit or room; the stage performances of retail store staff organize everyday goods on shelves; product shows are also a show; bank tellers, insurance Agents, real estate agents to explain the terms of the client is also a stage performance. But if these people know that their work is a stage show and can perform accordingly, how effective will their job performance be? Disney recognizes this and its employees are said