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体育产业的发展是建设体育强国的重要标志和内容之一。本研究运用文献资料、专家访谈、逻辑分析等研究方法,基于“体育+”的体育产业化发展蓝图,对传统武术产业化进程中的发展规模、商业化运作、人才储备、自身产业化的缺失等问题进行了分析探讨。研究建议:以“体育+”为主导,拉动传统武术产业化发展;创建“体育+传统武术产业”平台;打造“体育+传统武术产业”平台生态圈;发挥传统武术的特色,打造自己的品牌等。
The development of the sports industry is one of the important symbols and contents for building a powerful country for sports. This research uses literature, expert interviews, logical analysis and other research methods, based on the “sports + ” sports industry development blueprint for the development of traditional martial arts in the process of industrialization, commercialization, talent pooling, industrialization of their own The lack of such issues were analyzed and discussed. Research suggests: “Sports + ” as the leading, pulling the development of traditional martial arts industrialization; create “sports + traditional martial arts industry” platform; build “sports + traditional martial arts industry” platform ecosystem; to play the traditional martial arts Features, build your own brand.