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2002年,我社社办发行销售图书总码洋中有50%左右是通过民营渠道完成的,我们自然对民营分销商倍加关注。从1995年开始,我社就较有规模地和民营分销渠道展开合作,其间历经沉浮,现在看来,当初的选择是正确的,与民营分销商合作是大势所趋。但现在仍然存在许多问题和困惑,这些问题和困惑不是民营分销商和出版社造成的,而是环境造成的。环境包括两个方面,一是政策环境,二是市场环境。出版社与民营分
In 2002, about 50% of the total book sales yards in our community were issued through private channels, and we naturally paid more attention to private distributors. Since 1995, CCS has been cooperating with private distribution channels on a large scale. During the course of its ups and downs, it now appears that the original choice was correct. Cooperation with private distributors is the trend of the times. However, many problems and puzzles still exist. These problems and confusions are not caused by private distributors and publishers but by the environment. Environment includes two aspects, one policy environment, the second is the market environment. Press and private points