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汽车行业做为国民经济中的重要支柱行业,自2003年以来经历了10年的高速发展。随着目前交通压力、环境保护、产业布局的影响,新车的销售已经回归到低速增长水平,做为各大汽车生产厂商的前沿销售阵地,汽车4S店生存与发展面临着巨大的考验。一方面主要来自上游厂家的销售任务,另一方面面临汽车市场上各类品牌竞品的具大冲击及顾客的多样性消费选择。汽车4S店的经营堪忧,经营风险压力倍增,而财务风险是企业风险的综合反映。财务风险的预防及管控对汽车4S店至关重要,本文以自身在4S店的工作经历简单论述目前所面临的财务风险问题及如何管控和应对。
As an important pillar industry in the national economy, the automotive industry has experienced 10 years of rapid development since 2003. With the current traffic pressure, environmental protection, industrial layout of the impact of new car sales have returned to the level of low-speed growth, as major automotive manufacturers frontier sales positions, the survival and development of automobile 4S shop is facing a huge test. On the one hand, it mainly comes from sales tasks of upstream manufacturers, on the other hand, it faces the big impact of all kinds of competing products on the automobile market and the customers’ diversified consumption choices. Car 4S shops worrying about the operation, business risk pressures doubled, and financial risk is a comprehensive reflection of corporate risk. The prevention and control of financial risks are of crucial importance to the automobile 4S shop. This article briefly discusses the financial risks faced by the 4S shop and how to control and respond to them.