论文部分内容阅读
随着我国旅游业的迅速发展,对专门的旅游管理专业人才的需求会越来越大,在这一背景下,本文以高校教育质量服务观和顾客满意度为理论基础,通过构建结构方程模型对旅游管理专业学位(MTA)教育质量进行评估。经过问卷调查和实证检验,验证了学生期望、感知质量、感知价值和学生满意度是影响教育质量的主要变量。最后据此结论本文构建了MTA教育质量保证体系模型和培养模式。
With the rapid development of China’s tourism industry, the demand for specialized tourism management professionals will become larger and larger. Under this background, this paper, based on the theory of service quality and customer satisfaction in higher education, constructs structural equation model Evaluate the quality of tourism management professional degree (MTA) education. Through questionnaire survey and empirical test, it is verified that the students’ expectation, perceived quality, perceived value and student satisfaction are the main variables that affect the quality of education. Finally, according to the conclusion, this paper constructs MTA education quality assurance system model and training mode.