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一、中国公关事业发展进程的三个层面十五年来,公关事业蓬勃发展,如果从学术理论研究的角度对其做一个层面上的划分,我认为可分为三个层面。从八十年代中到1991年以前,处在对公关知识传播普及的层面。以1992年7月在山东莱芜召开“中国公共关系特色”、1993年6月在北京怀柔召开“中国公共关系特色再探”研讨会为标志,公关的学术研究提高到一
First, the three dimensions of the development process of China’s public relations undertakings Over the past 15 years, the public relations undertakings have flourished. If we divide them from the academic theoretical point of view, I think they can be divided into three levels. From the mid-1980s to 1991, it was at the level of popularization of public relations knowledge. In July 1992 held in Laiwu, Shandong “China’s public relations features ”, held in June 1993 in Huairou, Beijing “public relations of Chinese publicity ” seminar as a symbol, the academic research of public relations to a