论文部分内容阅读
岁末年初的奢侈品市场迎来了前所未有的寒冬,仅依靠开设新店的“创业”行为难以为继,针对中国,这一依旧庞大的市场的“创新”策略将是其走出泥潭的唯一办法。新春来临之际,为今已随着海量游客走出国门的中国新年而推出的种种应景作品成为了新的“突破口”——各大时装品牌纷纷借此契机推出了林林总总具有浓郁中国文化印记的产品——尽管评论褒贬不一。这,或许不仅是奢侈品(礼物)市场的救命稻草,中国的传统文化也借助着品牌强大的零售
The end of the year the beginning of the new luxury market has ushered in an unprecedented winter, relying on the creation of new stores only “business” behavior unsustainable, for China, this still huge market “innovation ” strategy will be out of the quagmire The only way. As the Spring Festival is approaching, all kinds of potential artworks that have been released as the Chinese New Year going out of the country by the mass tourists have become the new “breakthrough point” - major fashion brands have taken this opportunity to launch the Linlin always with strong Chinese cultural imprint The products - though the reviews are mixed. This may not only be the life-saving straw in the luxury goods market, but also the traditional Chinese culture with strong brand retail