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随着我国经济的不断发展,人们的生活质量也得到了改善,人们除了要追求物质的生活,开始追求精神的生活,这就直接导致了第三产业的蓬勃发展。逐渐的,在国内旅游已经不能够满足人们的需求,人们开始选择到世界各地进行游玩。东南亚地区距离我们国家比较近,很多的东南亚地区的人们都会说中国话与我们进行交流,这也会使得很多人选择去东南亚旅游。随着中国到东南亚地区旅游的人数越来越多,当地的旅游产品也正在逐渐的向中国化发展。本文结合现阶段东南亚地区旅游商品市场的发展现状,谈一谈东南亚地区旅游商品中国化的原因。
With the continuous development of our economy, the quality of people’s life has also been improved. In addition to pursuing a materialistic life and beginning the pursuit of a spiritual life, people directly lead to the vigorous development of the tertiary industry. Gradually, traveling in China has been unable to meet people’s needs, people began to choose to play around the world. Southeast Asian countries from our country is relatively close, many people in Southeast Asia will speak Chinese to communicate with us, which will also make a lot of people choose to travel to Southeast Asia. As China travels to Southeast Asia more and more people, the local tourism products are also gradually developing to China. This article combined with the present stage of development of tourism products market in Southeast Asia, to talk about the reasons for the localization of tourism products in Southeast Asia.