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2012年2月份广告投放总金额约为506.68亿人民币,环比2012年1月下降17%,同比去年同期下降1%,广告投放市场并不活跃。在广告投放前十行业中,除商业/工业/农业、汽车及有关产品两品类广告投放环比呈现上升趋势外,其余行业广告投放均呈下降态势,很大程度上是受春节假期结束的季节性影响。本月广告投放金额排名前三位的品类分别是药品及健康产品、化妆品和商业/工业/农业(表1)。
In February 2012, the total amount of advertisements was approximately RMB50,668 million, a 17% decrease from January 2012 and a decrease of 1% from the same period of last year. Advertising was not active on the market. Among the top ten industries in which advertisements were released, except for commercial / industrial / agricultural, automobile and related products, the advertising of two types of advertisements posted a sequential upward trend, the advertising of other industries showed a downward trend, largely due to the seasonal end of the Spring Festival holiday influences. The top three categories of advertising spending this month are Medicines and Health Products, Cosmetics and Commerce / Industry / Agriculture (Table 1).