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在当前市场经济发展环境下,对于市场营销课程教学也逐渐加大重视,在这个大背景下,各大院校开始走向教学改革之路,并且开始逐渐对传统课堂授课模式进行改革创新,情景化项目教学模式便是课堂改革的成果之一。本文将对情景化项目教学模式进行现状分析以及策略分析,希望对我国教育改革的发展有所促进。
Under the current environment of market economy, more and more attention has been paid to the teaching of marketing courses. Under this background, all the colleges and universities begin to walk toward the course of teaching reform and begin to reform, innovate and situate the traditional classroom teaching modes Project teaching mode is one of the achievements of classroom reform. This article will analyze the status quo and strategic analysis of the teaching project of the scenario project, hoping to promote the development of education reform in our country.