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随着当前社会的发展和经济全球化进程的加快,会展经济得到了快速的发展。在商业性的营销传播过程中,如何开展会展策划,增强产品与消费者的互动,就成了相关人员的重要思考方向,本文试从整合营销传播的角度,分析会展策划的应用与创新,为推进会展的营销传播提供一定的理论基础。
With the development of the current society and the acceleration of economic globalization, the convention and exhibition economy has witnessed rapid development. In the process of commercial marketing communication, how to carry out exhibition planning and enhance the interaction between products and consumers has become an important thinking direction of relevant personnel. This article tries to analyze the application and innovation of exhibition planning for the purpose of integrated marketing communication Promote the marketing of convention and exhibition to provide a certain theoretical basis.