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一、欢乐颂千禧年的第一天,广东卫视播出一条2分钟的广告片。“一把来自中国的声音,引发全球的回应,在童声合唱的《欢乐颂》旋律伴奏下,来自美国、法国、印度、马尔代夫等世界各地的孩子奔聚在一起,手牵手连为一体……”在随后的日子里广东各电视媒体高密度地播出了这个中国移动通信广东公司的企业形象片。这个广告开创了国内企业全球化概念环球拍摄的先河。每当我看到电视上播出这个广告时,我的心都被紧紧地牵动。所幸听到的
First, Ode to the first day of the millennium, Guangdong Satellite TV broadcast a two-minute commercial. “A voice from China has triggered a global response. With the melody of the children’s chorus, ”Ode to Joy," children from all over the world, including the United States, France, India, and the Maldives, have come together and joined hands together... In the following days, Guangdong TV media broadcast a high-density corporate image of the China Mobile Guangdong Company. This advertisement created a precedent for the global shooting of the globalization concept of domestic companies. Whenever I saw the advertisement on television, my heart was tightly affected. Fortunately heard