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达·芬奇的《蒙娜丽莎》一直是人们所公认的“美”的标准之一。《蒙娜丽莎》的美在于其神秘的微笑,而这种神秘的微笑自意大利文艺复兴时期,到现在的几百年漫长时间里,一直是后世所争论的热点之一,直到进入21世纪,关于蒙娜丽莎那神秘微笑的千奇百怪的猜测,依然不绝于耳。在现代经济社会中,各式各样的广告作为产品占领市场的手段之一,越来越多地进入到人们的生话中,可以说广告已经无处不在了。于是,不管批评的也好赞扬的也罢,广告本身便成为了人们经常谈论的话题。什么是好的广告?好的广告说了些什么?这些问7题也像蒙娜丽莎的微笑一般,被人们研究探讨着……
Da Vinci’s “Mona Lisa” has always been recognized as one of the “beauty” standards. The beauty of the Mona Lisa rests with its mystical smile, a mysterious smile that has been one of the hot topics of debate for centuries now, since the Renaissance, until the 21st century , The mysterious smile on the Mona Lisa strange speculation, still endless. In the modern economy and society, all kinds of advertisements, as one of the means to occupy the market by products, are increasingly entering people’s livelihood. Advertising can be said to be ubiquitous. Thus, no matter what criticism is praised, advertising itself becomes a topic that people often talk about. What is a good advertisement? What are the good ads? These questions are like Mona Lisa smile, are people to explore the discussion ......