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印刷的本质特征是记载和传播文化。对传统出版印刷企业来说,受编、印、发一体化产业链上下游位置的制约,注定了其受制于人的被动生产加工服务文化的窘境。如何变被动为主动?探索通过主动创造文化产品,依托印刷企业基于服务文化的内在基因,借助多元化的文创设计、文化与科技的跨界融合、文化资源的积聚再生,对出版印刷企业来说也不妨是一个转型升级的途径。上海印刷集团从2008年起就结合自身数字印刷创新发展的技术优势积累,在业界创造性地将载体
The essential feature of printing is the recording and dissemination of culture. For traditional publishing and printing enterprises, the restriction of the upper and lower reaches of the integrated industrial chain of compiled, printed and distributed industries is destined to be dominated by the culture of passive production, processing and service. How to become a passive initiative? Exploring through the initiative to create cultural products, relying on printing companies based on service culture of the internal genes, with a wide range of cultural and creative design, cross-border integration of culture and technology, cultural resources, accumulation and regeneration of publishing and printing companies Said may also be a way to upgrade. Shanghai Printing Group since 2008, combined with its own digital printing innovation and development of technological advantages accumulated in the industry to create a carrier