论文部分内容阅读
随着“80后”、“90后”群体的成长并逐渐成为社会中间力量,其对服饰的审美需求不断提升,追求风格和潮流的意识已经成熟。在这群年轻一代的带动下,这些年消费者的网上购物行为已悄然生变,从盲目冲动消费过渡到理性消费。他们需求是多元的,是瞬息万变的,那么2016到底是什么风格在线上市场表现良好呢?京东数据告诉你。2016年服装潮流消费趋势品牌集中度不断提高,品质化、品牌化消费趋势明显在京东平台,国际知名品牌销量增长快速。以运动服饰为例,Adidas、FILA等知名品
With the growth of “post 80s” and “post 90s” groups and gradually become the social forces, their aesthetic demands on apparel have been continuously improved and the awareness of pursuing style and trend has matured. Driven by the younger generation, the online shopping behavior of these consumers has quietly changed from blind impulse spending to rational consumption. Their needs are diverse, is fast-changing, then 2016 in the end what style online market performed well? Jingdong data tell you. 2016 Fashion Trends Consumer Trends Brand concentration continues to increase, and quality and brand consumption trends are clearly on the Jingdong platform. The sales volume of internationally renowned brands has been growing rapidly. For example, sportswear, Adidas, FILA and other famous