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通过对362篇“蚁族”相关新闻报道进行内容分析和文本分析,本文发现,媒体对于“蚁族”群体的媒介形象建构偏好显著,不同类别“蚁族”的媒介形象差异明显,不同议题的叙事特征差别分明。整体上,“蚁族”群体在拟态环境中的形象特征与现实情况存在较大差异。但也不难发现,媒介正积极地改善形象塑造的方式,努力打破社会阶层之间的隔阂,营造一个公平和谐的社会环境。
Through the content analysis and text analysis of 362 ant news reports, this paper finds that the media has a strong preference for the media image of the “ant group”, and the media images of different categories of “ant clan” The difference is obvious. The narrative features of different topics are quite different. On the whole, there is a big difference between the image features of “ant clan” groups in the mimicry environment and the reality. However, it is not hard to find that the media are actively improving the image-building approach, striving to break the barriers between social strata and create a fair and harmonious social environment.