论文部分内容阅读
破坏性创新一般都能逐步进入主流市场乃至取代在位企业,这其实是一种错觉。实施破坏性创新的新进企业要想稳定占据某些市场、不断进攻甚至达到完胜,需要一系列条件近年来,哈佛商学院教授克里斯滕森重新提出的破坏性创新理论被捧上神坛。破坏性创新的魅力不在于其能否侵入一个低端市场,而在于能否逐步进入主流市场乃至取代在位企业。然而,新进企业实施破坏性创新后可能有多种状态,包括进入、僵持、进攻、萎缩、完胜和溃败等。实施破坏性创新的新进企业要想稳定占据某些市场、不断进攻甚至达到完胜,需要一系列条件。
Destructive innovation generally can gradually enter the mainstream market and even replace the incumbent enterprises, which is actually an illusion. New-run enterprises implementing destructive innovations need a series of conditions if they want to occupy certain markets in a stable manner. Continuing to attack or even achieve victory requires a series of conditions. In recent years, the destructive innovation theory reiterated by Professor Christensen at Harvard Business School has been put on the altar. The charisma of disruptive innovation is not whether it can invade a low-end market, but rather whether it can gradually enter the mainstream market or even replace the incumbent. However, the new entrants may have various states after they implement disruptive innovations, including entering, stalemate, attacking, shrinking, winning and losing. In order to stabilize and occupy certain markets, new and progressive enterprises implementing destructive innovations will need a series of conditions to continuously attack or even achieve victory.