论文部分内容阅读
现代社会,随着工作、生活节奏加快造成压力增加;环境污染加剧;食品安全事故频发……,消费者比以往任何时候都要关心自身的健康。与此相应,卷烟消费者对自身健康也日益关注,对低焦低害卷烟产品的需求也与日俱增。为满足低焦低害卷烟产品的消费需求,以“国家利益至上、消费者利益至上”为共同价值观的烟草行业一直以来都在积极推行降焦减害方面的研究,各卷烟工业企业不断推动“双低”卷烟产品的研发与创新,各商业企业不断加强市场的培育与引导,“双低”卷烟也以各具特色的品质、健康低害的形象,在市场上逐渐形成一股不可忽视的消费潮流。顺应低焦低害的发展趋势,湖南中烟迅速调整品牌发展战略,及时推出低焦低害新品。“白沙(尚品
In modern society, with work and accelerated pace of life, the pressure has increased; environmental pollution has increased; and food safety accidents have been frequent ... consumers are more concerned about their own health than ever before. Correspondingly, cigarette consumers are also increasingly concerned about their own health, and the demand for low-coke and low-harm cigarette products is also growing. To meet the consumer demand for low-coke and low-harm cigarette products, the tobacco industry based on the common values of ”national interest comes first and consumer interest highest“ has been actively pursuing research on coke reduction and harm reduction and the cigarette industry enterprises continue Promote the research and development and innovation of ”double low“ cigarette products, all commercial enterprises continue to strengthen the cultivation and guidance of the market, and ”double low" cigarettes are also gradually emerging in the market with their distinctive qualities of health and low risk Forming a wave of consumer trends can not be ignored. In line with the development trend of low coke and low harm, Hunan Tobacco quickly adjusted its brand development strategy and timely introduced new products with low coke and low harm. White sand (still products