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上一期谈到,在当今时代,广告行业所处的政策环境、媒体渠道、消费心理与行为、运营模式、内容结构等诸多方面都经历着剧烈的变化。面对新的外部环境与行业生态,有恐慌、有迷茫,亦有徘徊,这些心态都属正常,但在变化面前,最重要的是尽快适应变化的环境,改变自身思维与观察的视角,用新的视角去缔造新的理论,去催生新的观点,实现理论的创新。以理论创
The last issue said that in today’s era, the advertising industry is experiencing drastic changes in many aspects such as the policy environment, media channels, consumer psychology and behavior, business model and content structure. In the face of the new external environment and industrial ecology, there are panic, confusion and wandering. All of these mentality are normal. However, in the face of change, the most important thing is to adapt to a changing environment as soon as possible and to change our perspective of thinking and observation. A new perspective to create a new theory, to spawn new ideas, to achieve theoretical innovation. Created by theory