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在当前商品竞争、市场竞争新的经济形势下,研究企业销售管理的功能是十分必要的。由于国家指令性计划逐年减少,市场机制作用逐渐加强,国家之间、地区之间、企业之间的产品竞争日趋激烈。为企业和行业的发展提供了很好的机遇。又使企业和行业承受着极大的压力。以全省标准件行业为例,现有约280多个生产厂点,并且还将有许多乡镇企业和个体户跻身于这个行业中。目前产量已达15亿件之多,超过了本省需求量。再加上许多厂生产的产品是无特色的大路货。销售形势已由俏转皮,并有滞销趋势。因此企业必须建立适应竞争的销售管理体制。
In the current economic situation of commodity competition and market competition, it is necessary to study the function of enterprise sales management. As the country’s mandatory plans have been reduced year by year and the role of market mechanisms has been gradually strengthened, competition for products among countries, regions, and enterprises has become increasingly fierce. Provide a good opportunity for the development of enterprises and industries. It also puts tremendous pressure on businesses and industries. Take the province’s standard parts industry as an example, there are currently more than 280 production sites, and there will also be many township enterprises and self-employed people among the industry. The current output has reached as many as 1.5 billion, exceeding the province’s demand. Coupled with the many products produced by the factory is the characteristic of the major goods. The sales situation has changed from being pretty, and there are slow-moving trends. Therefore, companies must establish a competitive sales management system.