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本刊今年第7期的[热点述评]以“建树中国艺术品牌”为题,探讨了在当今条件下如何运用经济手段提升中国艺术在国际上的影响力问题,在各界引起了广泛的反响,台湾师范大学的何怀硕先生专门为此写了长文《西方霸权下中国艺术的慎思》,表达了他对“建树中国艺术品牌”这一主题的两点忧虑:一是运用品牌手段能否真正提升中国艺术的品质,“打造”出中国的“国际艺术大师”;二是参与由欧美操纵、垄断的国际性艺术游戏很可能使中国艺术失去自己的主体性和独创性。何怀硕的近忧远虑提示了“建树中国艺术品牌”在实际运作中所隐伏的消极因素,这种提示对我们认识经济与文化发展的关系给予了更为深刻的视角,也自然为国家文化战略的制定提供了重要的参考。宏观上看,“建树中国艺术品牌“应是中国当代文化艺术建设一个重要的策略、战术问题,其最终目的应是在“全球化”的迷雾中确立自身文化的独特地位,如何避免这一策略所带来的负面效果是我们需要进一步深入思考的问题。
In this issue of the 7th issue of this year, the “Hot Commentaries” discussed the issue of how to use economic instruments to enhance the international influence of Chinese art under the conditions of “creating a Chinese art brand.” It has aroused widespread repercussions in all walks of life. Mr. Ho Wai-shu of Taiwan Normal University specifically wrote a long essay entitled “Consideration of Chinese Art under Western Hegemony,” expressing his two concerns about the theme of “building a Chinese art brand.” First, can we truly enhance the use of brand tools? The quality of Chinese art “creates” China’s “master of international art.” Second, participation in international art games manipulated and monopolized by Europe and the United States is likely to make Chinese art lose its subjectivity and originality. He Huai-shuo’s recent worries have prompted the negative factors concealed in the actual operation of “building the Chinese art brand.” Such hints give us a more profound perspective on our understanding of the relationship between economic and cultural development and naturally serve as a strategic guideline for the national cultural strategy Formulation provides an important reference. From a macro point of view, “building a Chinese art brand” should be an important strategy and tactical issue in the construction of contemporary Chinese culture and art. Its ultimate goal should be to establish the unique position of its own culture in the fog of “globalization” and how to avoid this strategy The negative result is the question we need to think further.