【摘 要】
：
在现代企业管理和运行中,以客为本的各种战略、理念逐渐获得了广泛认同,因为在企业经营的价值链上,其原生态的利润就来自于客户。所以,聚焦客户需要、考虑客户诉求,就成了企
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在现代企业管理和运行中,以客为本的各种战略、理念逐渐获得了广泛认同,因为在企业经营的价值链上,其原生态的利润就来自于客户。所以,聚焦客户需要、考虑客户诉求,就成了企业在实际运营过程中的实施导向。对今天的企业来说,以客户为中心,将客户作为企业的一种资产,将获取和保留客户相关的行动看作一种投资无疑成为其经营管理的必然趋
In the management and operation of modern enterprises, customer-oriented strategies and concepts are gaining widespread acceptance as their original ecological profits come from customers in the value chain of business operations. Therefore, focusing on customer needs, taking into account customer demand, it has become the enterprise in the actual operation of the implementation process. For today’s business, customer-centric, customer as an asset to the business, to obtain and retain customer-related actions as an investment will undoubtedly become the inevitable trend of its management
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