不一样的表达,不一样的结果——对“框架效应”的注释

• 作 者: 汪祚军 程建建
• 出 处: 大众心理学
• 发表日期: 2007年03期
• 关键词: 狙公 框架效应 给你 三分之一 被试 人际沟通 有应

《列子·黄帝篇》中有这样一个故事:宋国有一个人喜欢养猴子,人们把他叫做狙公。狙公懂得他养的猴子的心思,猴子也理解他的话语。狙公经常缩减家里人的口粮来满足猴子的食欲。不久,家里越发穷下来了,这样势必要减少猴子的食粮。但怕猴子们不满意,就先和猴子们商议:“我每天早晨给你们三个芋头,晚上再给四个,够吃了吗?”猴子们听说它们的食粮要减少了,都一齐龇牙咧嘴地站立

There is such a story in Liezi Huangdi Piece: Song like a man who likes to raise monkeys, and people call him a spy. Spy know his monkeys mind, monkeys also understand his words. Spies often reduce their household rations to satisfy their appetite. Soon, the more poor the family, so it is necessary to reduce the monkey’s food. But afraid of the monkeys are not satisfied, the first discussion with the monkeys: “I give you three taro every morning, four at night, enough to eat it?” "The monkeys heard that their food to be reduced, are Stubborn teeth together to stand