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这是一个无“微”不至的社会,也是一个全新多元的新媒体时代。微信、微博、微商,以互联网、手机为代表的新媒体迅速崛起,媒体格局呈现出前所未有的繁盛景象,也把早已打响的媒体争夺战推向白热化。受众对媒体的主导作用愈加凸显,新媒体受众至上,传统媒体在吸引受众方面,尤其是吸引年轻观众的能力显得力不从心,收视份额下降,广告承载下滑。不得不承认,传统媒体已经陷入了一场生存危机。然而在危机面前,以央视、浙
This is a society without “micro ”, but also a brand new and diverse new media era. WeChat, Weibo, micro-commerce, the rapid rise of new media represented by the Internet and mobile phones, the media landscape showing an unprecedented boom, and the heated media battle that has already started. The leading role of the audience in the media has become more prominent. The audience of the new media is at the forefront. The traditional media has become less able to attract the audience, especially the ability to attract young audiences. The audience share has dropped and the advertising load has dropped. Have to admit that the traditional media has fallen into a crisis of survival. However, before the crisis, with CCTV, Zhejiang