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当今电视节目不断涌现,呈现出井喷之势,要抓住观众的眼球,就要善于创新。观众的需求是电视编辑创新的动力和出发点,这要求电视编辑有创新意识、创新能力,有特色思维、品牌思维和大众思维等创新思维。在创新策略上,可以从形式创新、深度创新、科技创新、协同创新等方面切入,最终提升电视节目的质量以赢得观众。
Today’s television programs continue to emerge, showing the potential blowout, to seize the audience’s attention, we must be good at innovation. The demand of the audience is the motivation and starting point of TV editorial innovation, which requires TV editors innovative thinking, innovative ability, distinctive thinking, brand thinking and popular thinking and other innovative thinking. In terms of innovation strategy, we can make breakthroughs in terms of formal innovation, deep innovation, technological innovation, and collaborative innovation, and ultimately improve the quality of television programs so as to win audiences.