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第八届全国人民代表大会常务委员会第十次会议于1994年10月27日审议通过了《中华人民共和国广告法》(以下简称《广告法》)。同日,中华人民共和国主席江泽民签署第三十四号主席令予以公布,自1995年2月1日起施行。《广告法》的诞生,标志着我国广告市场监督机制日趋完善,广告监督管理已经形成了比较完整的法律体系,对于保障广告业的健康发展,必将发挥重要的作用。 一、立法背景 我国广告业是改革开发以后逐渐恢复和发展起来的。经过十几年的发展,已初步形成了具有一定
The Tenth Meeting of the Standing Committee of the Eighth National People’s Congress examined and adopted the “Advertising Law of the People’s Republic of China” (the “Advertising Law”) on October 27, 1994. On the same day, Chairman Jiang Zemin of the People’s Republic of China signed Order No. 34 to be promulgated and came into force on February 1, 1995. The birth of “Advertising Law” indicates that the supervision mechanism of advertising market in our country is perfecting day by day. The supervision and administration of advertisements has formed a relatively complete legal system and will surely play an important role in safeguarding the healthy development of the advertising industry. First, the legislative background China’s advertising industry is gradually restored and developed after the reform and development. After more than ten years of development, has initially formed a certain