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通过实证研究与比较研究,发现内资企业与外资企业虽然在营销职能方面没有明显的不同,但从企业发展与基础的角度来审视营销,两者之间还是有着实实在在的差距。只有企业的所有部门和员工协调一致,市场营销部门才会变得卓有成效。
Through empirical research and comparative study, it is found that although there is no obvious difference between domestic and foreign-funded enterprises in marketing functions, there is still a real gap between the two in view of marketing and development from the perspective of enterprise development and infrastructure. Only if all the departments and employees in a business are coordinated can the marketing department be effective.