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首次公告及征文启事(泰国·曼谷2014.8.13-8.15,英、中双语)(填写报名回执及了解历届会议,请访问官网www.WorldPRAD.org)第七届国际公关与广告国际学术论坛是亚太地区久负盛名的国际会议之一。该论坛由华中科技大学新闻学院、香港城市大学媒体与传播系、台湾世新大学新闻传播学院共同主办,是—个跨专业、跨学科、跨地域的国际性学术交流平台。本届论坛将探索社会媒体对我们现代文化的影响和作用,是为所有有意于在文化和社会传播领域扩展其创造性对话交流、开拓思想至新纪元的人所设立。会议主题:媒体对文化和社会传播的影响1.社会媒体、社会网络和社会传播2.可持续化社会变革的传播3.社会媒体传播的改革和趋势4.新媒体公共关系与广告5.市场营销和品牌中的社会媒体
First Announcement and Call for Papers (Bangkok, Thailand, August 8, 2014, August 8, 2014, bilingual) (The registration slip and previous sessions are available at www.WorldPRAD.org.) The Seventh International Forum on Public Relations and Advertising is the Asia Pacific One of the region’s prestigious international conferences. Hosted by the School of Journalism, Huazhong University of Science and Technology, the Department of Media and Communication, City University of Hong Kong and the School of Journalism and Communication, Shih Hsin University, Taiwan, the forum is an international academic exchange platform spanning disciplines, disciplines and regions. This forum will explore the influence and function of social media on our modern culture and is set up by all those who are interested in expanding their creative dialogue and exchange of ideas in the field of culture and social communication so as to open up a new era of ideas. Conference Themes: Impact of Media on Culture and Social Communication 1. Social Media, Social Networks and Social Communication 2. Sustainable Social Transformation 3. Social Media Communication Reform and Trends 4. New Media Public Relations and Advertising 5. Market Social media in marketing and branding