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全球市场竞争的加剧,使得企业分销渠道过程充满矛盾与冲突,如果企业渠道成员间一味地恶性竞争,不仅会两败俱伤,而且会损害整个渠道利益,降低整个渠道的销售业绩。本文将从渠道冲突产生的根源进行分析并寻找解决途径。
The intensification of competition in the global market makes the process of distribution channels in enterprises full of contradictions and conflicts. If the vicious competition between enterprises and channels members blindly will not only lose one after another, but also undermine the interests of the entire channel and reduce the sales performance of the entire channel. This article will analyze the root causes of channel conflicts and find ways to solve them.