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我国是一个农业大国,农业的发展极其重要,国家也将“三农”作为工作中的重中之重。而农产品电子商务就是在这个大环境下,依赖于互联网的蓬勃发展而应运而生的新产物。我国农业电子商务运营模式仍处于探索阶段,已有许多成功的案例,但作为一种新事物,其发展过程中必不可少地会遇到挫折,需要不断地探索和改进。因此,本文通过对农产品电子商务的现状加以探讨,继而对其存在的问题进行分析和研究。
Our country is a big agricultural country and the development of agriculture is extremely important. The country also regards “agriculture, rural areas and farmers” as the most important task in its work. The e-commerce of agricultural products is a new product that has come into being in this environment and relies on the vigorous development of the Internet. There are many successful cases in China’s agricultural e-commerce operation mode. However, as a new kind of thing, its development process will inevitably encounter setbacks and need continuous exploration and improvement. Therefore, this paper discusses the current status of agricultural e-commerce, and then analyzes and studies its existing problems.