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近年来,外饰加装升级成为了4S店差异化营销的重要武器。因应市场需求,售后领域涌现出了一大批以内外饰改装为主营业务的厂商,广州庞辉就是这其中的一家。广州庞辉汽车配件有限公司隶属于香港捷昌贸易有限公司。2002年,香港捷昌于广州成立了广昌汽车配件有限公司,专注于豪华高端品牌SUV外饰件的研发、改装、销售。2008年,顺应4S店差异化营销的市场需求,香港捷昌专门成立了广州庞辉汽车配件有限公司,为4S店渠道提供适用产品。当前,庞辉在保时捷、路虎等品牌4S店渠道中拥有了较强的市场地位。
In recent years, the exterior decoration upgrade has become an important weapon 4S shop differential marketing. In response to market demand, the sale of a large number of emerging areas within the exterior modification of the main business of manufacturers, Guangzhou Poon-hui is one of them. Guangzhou Pang-hui Auto Parts Co., Ltd. under the Czech Republic-Hong Kong Trade Co., Ltd.. In 2002, Hong Kong JJ set up Guangchang Auto Parts Co., Ltd. in Guangzhou, focusing on the R & D, modification and sales of luxury high-end brand SUV exterior parts. In 2008, conforming to the market demand of 4S shop differentiated marketing, Hong Kong Jiachang set up Guangzhou PangHui Auto Parts Co., Ltd. to provide applicable products for 4S shop channel. Currently, Pang Hui in the Porsche, Land Rover and other brands 4S store channel has a strong market position.