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随着全民健身意识的提高,我国体育产业在近些年来也发展迅速,其中所蕴含的经济现象也逐渐被认知。然而,我国的体育经济仍然处在初级阶段,其功能和潜力远远没有被充分地开发出来。在产业化改革的浪潮之中,如何促进体育经济高效、快速地发展成为了一个重要议题。本文介绍了体育经济的相关概念和发展体育经济的意义,分析了我国体育经济发展面临的问题,并提出了加快体育经济发展的相关策略。
With the improvement of nationwide fitness awareness, the sports industry in our country has also developed rapidly in recent years, and the economic phenomena inherent in it have also been gradually recognized. However, our country’s sports economy is still in its infancy, and its function and potential are far from being fully developed. In the wave of industrialization reform, how to promote the efficient and rapid development of sports economy has become an important topic. This paper introduces the related concepts of sports economy and the significance of developing sports economy, analyzes the problems that our country’s sports economy faces, and puts forward some strategies to speed up the development of sports economy.