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科普期刊导读系统的设置在媒体高速发展的新时代越来越显示出重要性。作为整刊设计中的重要组成部分,导读系统承载着引导读者阅读主题、吸引读者眼球、表达编辑意图、推介重点内容等重要任务。我国科普期刊大都设置了导读,但在层次的布局上,多以平行导读为主,缺乏融入期刊整体创意的系统化设置体系。对导读系统各要素从形式、功用和位置等不同角度进行了详细分类并分析了各类要素的功能和特色。阐述了应根据期刊定位对导读系统进行整体布局,采用多种手段,设置好导读系统的基本架构,确保导读系统各要素精准到位,营造导读系统的视觉冲击力及期刊内在逻辑的巧妙使用等提升我国科普期刊整体导读水平的意见和建议。
The setting of the guide system of science popularization shows more and more importance in the new era of rapid media development. As an important part of the whole issue design, the guidance system carries important tasks such as guiding readers to read topics, attracting readers’ attention, expressing editorial intent, and promoting key contents. Most of the popular science journals in our country set up a guide, but at the level of the layout, mostly guided by parallel reading, the lack of systematic integration of the overall system of creative setting system. The various elements of the guidance system are classified in detail from the perspectives of form, function and position, and the functions and characteristics of each element are analyzed. The article describes the overall layout of the guidance system according to the orientation of the journal, and adopts various means to set up the basic structure of the guidance system, to ensure the precise positioning of each element of the guidance system, to enhance the visual impact of the guidance system and to use the ingenious use of the internal logic of the journal Opinions and Suggestions on the Overall Guidance Level of Science Journals in China.