“公关”抑或“政治宣传”——揭密尘封的东德公关

• 作 者: 胡敏
• 出 处: 公关世界
• 发表日期: 2007年09期
• 关键词: 东德 公关 国际公关 公关工作 西风 成市 公共关系工作 公共关系 公共关系活动 西向

说起国际公关,我们研究的热点总是美国和西欧,随着欧盟的建立,越来越多的公关研究者将研究的目光投向了西欧,但是在这一股国际公关西风热潮中,当东方研究者们的目光自西向东回首之时,有一个冷门,一个曾经沉默而充满神秘的国度——东德却往往被忽视。提起东德,我们想到更多的是那柏林墙,而东德的公关工作研究鲜有涉足者。从1949年东德成市到

Speaking of international public relations, our research is always hot in the United States and Western Europe, with the establishment of the EU, more and more public relations researchers will study the attention to Western Europe, but in this international public relations westerly boom, when the East When the researchers looked back from west to east, there was an upset, a once silent and mysterious country - East Germany was often overlooked. With East Germany in mind, we think of more of the Berlin Wall, while there are few studies of public relations in East Germany. From 1949 to East Germany into the city