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改革开放以来,上海的现代商业得到了强劲发展。全市商业面积已达900万平方米以上,其中5千平方米以上规模的商厦已达百家,而面对商厦林立、空前激烈的商战,如何求生存求发展?这是现代商家老总不得不考虑的一个严酷而现实的课题。在上海国际商厦初创的两年多实践中,笔者感悟出这样一个道理:对于一个商业企业来说,价格竞争也好,营销竞争也罢,都必须建筑在一坚实的基础之上,这个基础就是全新的、生生不息的企业精神。它是企业搏击商海、赢得商战的根本,也是企业永续发展的原动力。
Since the reform and opening up, Shanghai’s modern business has enjoyed strong growth. The city’s commercial area has reached 9 million square meters, of which more than 5,000 square meters of commercial buildings has reached 100, and in the face of commercial buildings, an unprecedented fierce battle, how to survive and development? This is the modern business executives have to consider A harsh and realistic topic. In Shanghai International Commercial Building, more than two years of practice, the author senses such a truth: for a commercial enterprise, the price competition Ye Hao, marketing competition worth mentioning, must be built on a solid foundation, the basis is brand new The endless, entrepreneurial spirit. It is the enterprise fighting the sea, won the fundamental business battle, but also the driving force for sustainable development of enterprises.