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聚焦国家平台,成就国家品牌。是否能让消费者认同你是真正的国家品牌,这不仅考量企业的产品与服务,也考验着代理公司全方位的整合营销策略能力。任何一个行业发展到最终,都会回归本质:广告的本质一定是“好的创意+与品牌理念和战略相适配”的媒体资源;而消费者对于品牌认知的路径也会回归本质:对于单一简单概念的重复接收并形成好的印记,即用对的内容和足够的频次来占据消费者心智,在这样的趋势面前,广告人必须具备的技能也在回归本质:洞
Focus on the national platform, the achievements of national brands. Whether consumers can let you agree that you are a true national brand, which not only consider the company’s products and services, but also test the full range of integrated marketing agency capabilities. Any one industry to the end, will return to the essence: the essence of advertising must be “good ideas + compatible with the brand concept and strategy ” media resources; and consumers on the brand awareness path will return to the essence: In the face of this trend, the necessary skills for advertisers are returning to the essence of repeated reception of a single simple concept and the formation of a good imprint of using the right content and the sufficient frequency: