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谈及创业者,焦健还是蛮讨厌创业者这个词的。他坦言道作为一名餐二代,他并不会恪守着父辈的经营理念一成不变,而是会寻找属于自己的理念,并将理念付诸于实体店这样一个载体上,努力建立自己的餐饮品牌——米可自选沙拉。品牌呈现的理念——“别人主打轻食,我保证顾客满意”焦健坦言,就目前的市场来说,虽然有很多店面主张“less is more”这样的理论,认为吃的越少越健康,但是在他看来广大的中国食客还是主张和接受吃得饱、吃得好这样的理念。
Speaking of entrepreneurs, Jiao Jian still very hate entrepreneurs the word. He admitted that as a meal second generation, he will not abide by his father’s business philosophy unchanged, but will find their own ideas, and ideas put into a store such a carrier, and strive to establish their own restaurant brand - Mi Ke optional salads. Brand concept - “others main light food, I guarantee customer satisfaction ” Jiao Jian admitted that in the current market, although there are many stores advocate “less is more ” this theory, that eat more Fewer healthier, but in his opinion, the majority of Chinese diners still advocate and accept the idea of eating well and eating well.