是怀旧还是迎合“政采”市场? “老品牌”汽车重出江湖

• 作 者: 许智博
• 出 处: 中国汽车界
• 发表日期: 2012年03期
• 关键词: 上海牌 生活消费品 红旗盛世 荣威 现身 公务车 车型 高端车型 双龙 品牌市场

抛开政府采购,对于上海牌、红旗牌新产品来讲,这些车未来面世后,销量表现可能不会很好。在生活消费品中流行于80后一代的怀旧风潮也开始席卷汽车业了:继北汽推出北京牌轿车,消失了21年之久的“上海牌”也现身工信部新车目录;

Set aside government procurement, for the Shanghai brand, Hongqi brand new products, the future availability of these cars, the sales performance may not be good. In the consumer goods popular in the generation after generation of 80’s nostalgic trend began to swept the automotive industry: Following the launch of Beijing Automobile brand Beijing sedan, disappeared 21 years of “Shanghai brand” also appeared in the Ministry of Industry new car directory;