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有一次,我们应邀为一家颇有名气的生产冻鸡半成品的中外合资企业搞企业营销策划。通过大量的市场调查,我们发现商家将各种品牌的冻鸡全部散放在大冰柜里,任由顾客翻拣,久而久之,由于翻拣次数过多,再加上冰霜褪色作用,塑料食品包装袋上的品牌标识大都模糊不清,而顾客大都只凭外观感觉去挑选,而不是指名购买。针对这一特点,我们在给企业的策划案中,特别向生产厂家建议:企业免费为商家设计一种在冰柜里可折叠的冻鸡陈列架,陈列架相应镶嵌上企业的产品商标,提醒顾客认如。而
On one occasion, we were invited to engage in marketing planning for a well-known Chinese-foreign joint venture that produces frozen chicken semi-finished products. Through a large number of market research, we found that merchants will all kinds of brands of frozen chickens scattered in the large freezer, let the customer turn picking, over time, due to the frequency of sorting too much, coupled with frost fade effect, plastic food bags Most of the brand logo on the fuzzy, and most customers rely on the appearance of feeling to choose, rather than the name of the purchase. In response to this feature, we are in the planning of the enterprise, in particular, to the manufacturer suggested: Free for businesses to design a freezer collapsible frozen chicken display racks, display racks corresponding embedded corporate trademark, to remind customers Think like. and