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汉字是中华文化体系中一颗璀璨耀眼的明珠,其造型融意象与形式于一身,充分体现了华夏思维方式的博大精深。在当今的平面设计领域,借鉴和发扬汉字之美已成为广大设计师创新风格的必由之路。本文以汉字造型的视觉审美为基础,对其线条美、空间美和意象美进行分析归纳,并结合大量优秀设计作品探求汉字造型的视觉美在平面设计中的运用方式。
Chinese characters are a bright and dazzling pearl in the Chinese cultural system. Its stylistic image and form are all in one, fully reflecting the profound and profound Chinese way of thinking. In today’s graphic design, drawing on and promoting the beauty of Chinese characters has become the only way for creative style of the vast majority of designers. Based on the visual aesthetics of Chinese characters, this article analyzes and summarizes the beauty of lines, beauty of space and images, and explores how to use visual beauty of Chinese characters in graphic design with a large number of excellent designs.