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“尽管各级领导对品牌打造的重视程度有了 很大的提高,但是地方保护和地方封锁的现象仍 然时有发生;而消费者消费意识方面的一些‘亚 健康’现象,对企业的品牌打造意识也有很大影 响;还有相当一部分政府机构和中介组织,更热 衷于评名牌,而不是实实在在地培育名牌。”中 国名牌战略推进委员会常务副秘书长荣剑英对 《东方企业文化》说。 培育名牌迫在眉睫 荣剑英说,我国已形成了一大批在市场上叫
“Although all levels of leaders attach great importance to brand building, the phenomenon of local protection and local blockade still occurs from time to time; and some ’sub-health’ phenomena in consumer awareness of consumption create brand for the company. Consciousness also has a great influence; quite a few government agencies and intermediary organizations are also keen to comment on brand names rather than actually nurturing brand names.” Deputy Secretary General of the China Famous Brand Strategy Promotion Committee Rong Jianying on “Oriental Corporate Culture” Say. Raising brand names is imminent. Rong Jianying said that China has formed a large number of