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2004年11月上旬,辽宁日报报业集团新闻培训中心组织集团所属九报相关编采人员举办了“新闻传播策划研讨班”。本期刊发的七篇文章和崔捷的总结即是研讨成果的一部分。新闻传播策划是以新闻事实为基础,通过谋划与运作,将有限的新闻资源优化配置和有效使用,使其内合的新闻价值得以拓展、延伸。新闻传播策划属于新闻采编工作组织、运作范畴,是新闻报道方式方法的创新与变化。新闻本身不能策划。但新闻传播可以策划。在信息密集、媒体竞争激烈的今天,抓取独家新闻越来越难。报纸要生存,要发展,不能不高度重视新闻资源的优化配置,以求得传播效益的最大化,以增强核心竞争能力,新闻传播策划就是实现这一目标的有效手段。可以这样说, 一家报纸的策划水平,是领导能力、队伍素质、技术装备条件等综合实力的体现, 所以,各媒体都把新闻传播策划当作是媒体相互竞争的重型武器。近几年来,集团所属各报都十分重视新闻传播的策划,不仅取得了突出的成绩,也积累了许多宝贵的经验。今天本刊选登的研讨文章,就是想与读者交流体会,推动新闻传播策划水平的进一步提升。辽宁日报报业集团新闻培训中心还将举办一系列新闻业务研讨活动,其研讨成果将择其要点在本刊陆续发表, 敬请读者关注。
In early November 2004, Liaoning Daily Newspaper Group News Training Center organized the nine newspaper-related editing staff belonging to the Group held a “news media planning seminar.” The seven articles published in this issue and Cui Jie’s conclusion are part of the research results. The planning of news media is based on the facts of the news. Through the planning and operation, the planning and operation of news media will optimize the allocation and effective use of limited news resources so as to expand and extend the value of news within them. News distribution planning belongs to the organization and operation scope of news collection and editing work, which is the innovation and change of the ways and means of news reports. The news itself can not be planned. However, news media can be planned. In the information-intensive, fierce competition in the media today, grab the exclusive news more and more difficult. Newspapers should survive and develop. We can not but attach great importance to optimizing the allocation of news resources so as to maximize the benefits of communication so as to enhance our core competitiveness. Newsprint planning is an effective means of achieving this goal. It can be said that the planning level of a newspaper is a manifestation of the overall strength of leadership, team quality, and technical equipment conditions. Therefore, all media regard media planning as a heavy weapon for media competition. In recent years, all newspapers affiliated to the Group have attached great importance to the planning of news distribution. Not only have they achieved outstanding achievements, they have also accumulated many valuable experiences. Today’s articles published in the research articles, that is, want to exchange experiences with readers and promote the further improvement of planning standards for news media. Liaoning Daily News Group News Training Center will also host a series of news business seminars, the results of their research will choose their main points published in the article, please readers attention.