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在经济和艺术高速发展的时代,商业展示逐渐被商家和消费者所接受。从现代商业展示中的视觉传达、三维空间设计以及装饰环境营造这三者关系的相互作用和各自特点出发,论述商业展示空间中用展示物件进行美学和空间安排,处理展品与消费者之间的关系,打造最个性的整体商业展示艺术,完成品牌宣传、商业销售和吸引潜在消费者的最终目的。阐明商业展示艺术不仅能传达更直观的商品信息、也能表现更新颖的商业展示形式。
In an era of rapid economic and artistic development, commercial displays are gradually accepted by businesses and consumers. From the perspectives of visual communication, 3D space design and decoration environment to create the relationship among the three aspects in modern commercial display and their respective characteristics, this paper discusses the aesthetics and spatial arrangement of display objects in commercial display space, and the relationship between exhibits and consumers Relationships, create the most personalized art of total display, and accomplish the ultimate goal of branding, commercial sales and attracting potential customers. Clarifying that business display art not only delivers more intuitive product information but also represents a more innovative form of business presentation.