中原商界品牌沉思录

• 作 者: 刘九学
• 出 处: 品牌
• 发表日期: 2004年期
• 关键词: 营销阶段 沉思录 中原 红高粱 郑州亚细亚 一条 宋河 宝丰酒 金星啤酒 双汇

传统的营销阶段,企业的竞争风格是做和对手一样的事,但是要做得更好,才能获得成功。然而,当竞争对手依赖相同的模式、提供大体相同的产品种类、特征和服务,使用相同的分销渠道,适应互相之间的生产过程,竞争则变成了沿着同一条道路的没有赢家的赛跑。现代意义上的营销要求企业提供的不仅仅是产品的服务,还有消费者对品牌的消费满足感。

The traditional marketing stage, the competitive style of the enterprise is to do the same thing with the opponent, but to do better in order to be successful. However, when competitors rely on the same paradigm to provide broadly the same product offerings, features and services, use the same distribution channels, and adapt to each other's production processes, competition becomes a race for non-winners along the same path . Marketing in the modern sense requires businesses to provide more than just the product's service, but also the consumer's sense of consumer satisfaction with the brand.